Any musician knows just how hard it is to gain popularity in a very crowded industry. Every day a new musician picks up an instrument or microphone and sets out with the goal to become a star. It is extremely difficult these days to stand out from the densely populated music scene, however, it has been done and can be continued to be done. Take a look at these 6 great tips, so that you can successfully kick start an online music career.
Branding
Arguably one of the most important things that a good musician could have is good branding. Branding includes things such as your stage name and the aesthetic that you choose to run with. If you have a name that isn’t catchy or aesthetics that appeal to the general public, then you may fail before you even get the chance to release some music. So pay attention to what is selling in the industry right now and see how you can emulate this for your own gain.
YouTube
A lot of artists have their start on Youtube and for good reasons. It is absolutely free to post your content on youtube and you can even make some money if your content starts to get some notice. Youtube is great in the sense that it is not confined to the site and so your content could be shared on multiple platforms. What you may not know is that many artists decide to pay for likes on YouTube as a way to bring a little attention to their channel, this is actually a really good technique because if possible fans see a video with lots of likes, they are more likely to click it.
Social media
It is crucial that you have a social media presence if you want to gain online popularity. Make an account on every social media platform that you can and use these platforms to engage with your fans and let them know what’s going on in your life. If you have a social media presence then any new music that you drop will be more likely to get more attention. You can also use your platform to hype up any work you do before it is released.
Collaborations
One of the best ways that you can gain popularity is by collaborating with someone that already has a following. Doing some producing or vocal work for someone else for free may seem like a waste of your resources, but if they give you a shout out then you are bound to get some new visitors coming to check out your stuff. It is also always useful to have friends in the industry that could help you get involved with some bigger projects.
Music Projects
A lot of times you will be asked to do some free work for smaller projects. Again, you may be skeptical to do work for free, but projects like that are basically free advertising. Work that you do for free may also be recognized by people who can help you advance in the industry, so don’t be so fast to turn it down due to monetary losses.
Determination
The most important skill that you could have is staying determined. Increasing your popularity is going to be a long and tiresome process and a lot of the people that don’t succeed in this industry are usually those that expect fast growth and overnight fame. You have to be prepared to settle in for a few years of hard work and staying determined will help you do this.